RPM Calculator

Calculate Revenue Per Mille (RPM) - the revenue earned per 1,000 page views. A key metric for publishers and content creators.

$

Total revenue earned

Number of page views

Formula

RPM = (Total Revenue / Total Page Views) × 1000

Where:

RPM= Revenue Per Mille (per 1,000 page views)
Total Revenue= Revenue earned
Total Page Views= Number of page views

Related Calculators

eCPM Calculator

Calculate effective CPM

CPM Calculator

Calculate cost per mille

ROAS Calculator

Calculate return on ad spend

Understanding RPM

RPM (Revenue Per Mille) is a publisher metric that shows how much revenue you earn per 1,000 page views. It's essential for content creators, bloggers, and website owners to track monetization efficiency.

RPM vs eCPM: What's the Difference?

RPM (Revenue Per Mille): Revenue per 1,000 page views - includes all revenue sources (ads, affiliates, sponsorships)

eCPM (Effective CPM): Ad revenue per 1,000 ad impressions - focuses only on ad network performance

Average RPM by Industry (2025)

  • Finance/Banking: $15-25 RPM
  • Technology: $10-20 RPM
  • Health/Wellness: $8-15 RPM
  • Lifestyle/Entertainment: $4-8 RPM
  • General News: $3-6 RPM

How to Increase Your RPM

  1. Optimize ad placement (above the fold, in-content)
  2. Increase page views per session (internal linking)
  3. Target higher-paying niches and keywords
  4. Improve site speed and user experience
  5. Diversify revenue streams (ads + affiliates + products)
  6. Test different ad networks and demand partners

Publisher Tip: Track RPM trends monthly. Seasonal changes are normal (Q4 is typically highest), but consistent decline signals optimization opportunities.